Home staging is the art of preparing your home for sale by emphasizing its best assets and making sure it appeals to the greatest number of prospective buyers as possible. A professional stager can help create inviting rooms so that when your realtor takes photos for their website it will encourage more traffic for showings.
- People are seeing staging being done on national television on shows like “The Unsellables”, “Designed to Sell” and “The Stagers”. Buyers are now expecting your home to be staged and move-in ready. Potential buyers don’t have time to look past your personal items and think about the “what ifs” or the “maybes” of a house.
- “The way you live in your home, and the way you sell your house, are two different things”. It’s beneficial to get an objective, knowledgeable opinion on how to professionally stage your home for resale. And because people shop on logic – but buy with emotion - they are not just buying a house, they are buying a lifestyle.
- In a recent issue of Moneysense Magazine – Coldwell Banker Realty tracked 2,772 properties, ranging in price from $229,000 to $4.8 million, in eight major cities. It found that while the average home was on the market for nearly 31 days, the professionally staged home sold in just under 14 days. And while the average home sold for a mere 1.6% over the seller’s asking price, the professionally staged homes went for a hefty 6.3% more. Concluding that staged homes sell twice as fast and for a 3-6% increase in equity.
HomeGain surveyed over 2,000 real estate agents nationwide asking what owners could do to their properties when selling to receive their best RETURN ON HOME IMPROVEMENT INVESTMENTS.
Professional Home Staging
|
$403-$584 |
$1,938 - 2,431 |
343% |
91% |
Lighten & Brighten
|
$233-$370 |
$1,178-1,566 |
355% |
97% |
Clean & De-Clutter
|
$190-318 |
$1,505-1,937 |
578% |
97% |
Landscape Front/Back Yards
|
$378-546 |
$1,718-2,158 |
319% |
97% |
Fix Plumbing, Electrical
|
$436-621 |
$1,205-1,590 |
164% |
93% |
Repair Damaged Flooring
|
$628-878 |
$1,633-2,061 |
145% |
94% |
Update Kitchen & Bathrooms
|
$1,404-1,828 |
$3,216-3,934 |
121% |
87% |
Replace or Shampoo Carpeting
|
$562-808 |
$1,532-1,950 |
154% |
98% |
Paint Exterior Walls
|
$663-938 |
$1,757-2,205 |
147% |
88% |
Paint Interior Walls
|
$651-920 |
$1,741-2,179 |
150% |
97% |
- Home Staging is a proven lucrative real estate strategy, used by successful home sellers and realtors, that ensures homes sell more quickly and often for more money. Consider it as an investment on your most valuable asset, and not as an expense.
- Homes staged by Engaging Staging provide a huge edge over the competition in a competitive real estate market. Dressing your home to appeal to a wide range of people, yet still creating a memorable and emotional connection. Allowing buyers to walk in and have that “this is it, this is home” feeling.
Your staged home will:
- Be showcased by highlighting its best features and downplaying its flaws.
- Allow potential buyers to imagine themselves living there.
- Ensure realtors show it more often, because it shows so well.
- Maximize its appeal to the largest potential buyer population.
- Minimize your stress by allowing you to move on from having to keep your home “viewer ready” at all times - to literally allowing you to move
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